Deliberately Different
Fifty Years. Two Generations. Leading in a Changing World.
"Deliberately Different," is not your typical leadership book. It's the story of two women from two generations, Judith M. von Seldeneck and Aileen K. Alexander who have been observing and placing top executives for decades. As leaders of DSG Global, one of the top 10 executive search firms in the US, they know what it takes to be a successful leader in a changing world.
Presented with an open and engaging dialogue between the authors, this book is full of entertaining and uplifting anecdotes that will be useful for executives in any industry, any generation, and in any context. Their forward-thinking wisdom provides practical advice on how to navigate complex environments, break barriers, and lead with authenticity and purpose.
About
the Book
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We are pleased to share that a portion of the proceeds from this book will be donated to non-profit organizations across the country, on behalf of DSG.
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Core Takeaways to
Empower Leaders
Learn how to navigate transformational times as leaders by embracing change, inspiring others, and driving impactful results.
The World is Changing
Valuable insights on how to navigate challenges, inspire others, and create meaningful impact in times of change and uncertainty.
Generational Leadership Transition
Revealing stories from leaders of two different generations about balancing personal and professional roles successfully.
Essential Strategies for Successful Leadership
Timeless principles for leading into the future with empathy, authenticity, and integrity.
About
the Authors
Judith M. von Seldeneck
Judith M. “Judee” von Seldeneck, founder and chair of Diversified Search Group (DSG), was executive assistant to US Senator Walter F. Mondale before buying into and then acquiring a small Philadelphia firm founded to help women find professional roles. Over five decades, Judee built it into a national top ten executive search firm and the largest such woman-founded one in the world.
A longtime advocate for women, she recently established the JVS Philadelphia Fund for Women, which provides funding for women entrepreneurs. She’s served on numerous public company boards, has been named to the 2022 Forbes 50 Over 50 list, and is the only two-time Lifetime Achievement Award winner from the Association of Executive Search Consultants.
Aileen K. Alexander
Aileen K. Alexander, whose career spans the public and private sectors, is CEO of DSG. She advises boards and executives from Fortune 500 to private-equity-backed and mid-market companies.
Beginning her career in the military, she became a US Army captain. She’s also served in government, working on national security policy at the Department of Defense and in the US House of Representatives. Aileen is a graduate of the Harvard Kennedy School and Johns Hopkins University. She has received numerous awards and has been quoted as a thought leader in various publications, including Barrons, Bloomberg, Forbes, and Fortune.
Praise
for Deliberately Different
“Now more than ever, the world is desperate for good leadership. Whether you direct a nonprofit focused on social justice or you're a C-suite executive at the head of a Fortune 100 company, you need the incredible insights from this conversation between two of the world's top multi-dimensional leaders, so that you learn how to lead with integrity, practice effective strategy, and adapt easily to innovation.”
-Mel Robbins, New York Times bestselling author and award-winning host of The Mel Robbins Podcast.
-Michael C. Hyter, President and CEO of The Executive Leadership Council (ELC)
"In navigating the complexities of modern business, understanding CEO succession, executive leadership development, and strategic Diversity and Inclusion consulting is crucial. Deliberately Different eloquently captures these elements through the insights of Judee von Seldeneck and Aileen K. Alexander. Their compelling road map makes this book an indispensable resource for leaders committed to fostering inclusive and dynamic leadership."
"In Deliberately Different, Judee von Seldeneck and Aileen Alexander deliver an inspiring and decisive guide to navigating cross-generational leadership. In this book, their commitment to mentoring and paying it forward demonstrates the quintessential definition of knowing their value!"
-Mika Brzezinski, American Commentator
-Tom C. Seamands, Lt. General, US Army (retired)
"Serving in the military, whether for four years or forty, instills leadership at the deepest level, shaping how you navigate every challenge in life. This book brilliantly captures the timeless leadership principles honed in service, offering lessons learned that could apply to the battlefield, the boardroom, and beyond."
"This book is more than a tale of success; it serves as a guiding light for those who aspire to lead with integrity and vision. Judee and Aileen’s narrative is a powerful affirmation of intentional, value-driven leadership, and it promises to inspire and inform future leaders."
- Valerie Biden Owens, Author, Growing Up Biden
-David L. Cohen, US ambassador to Canada and former senior executive vice president, Comcast Corporation
"This book is a masterclass in leadership evolution, delivered with sharp insight and foresight by Judee von Seldeneck and Aileen Alexander, two of the most astute observers on the topic today. This book doesn't just explore leadership change--it equips you to lead it."
Diversified Search Group (DSG) is the largest woman-founded and woman-led executive search firm globally, driven by purpose, progress, and performance for over five decades. Consistently recognized by Forbes as one of the Nation’s Top Retained Executive Search Firms, DSG specializes in transformational leadership advisory for clients. With a unique approach, DSG harnesses the collective resources of specialty practices with deep industry expertise to identify leaders for a changing world. The firm includes acquisitions such as BioQuest, Koya Partners, Grant Cooper, Storbeck Search, Alta Associates, EWF, and Yardstick Management.
Headquartered in Philadelphia, PA, DSG operates nationwide and offers global services as the exclusive U.S. partner of AltoPartners, an international alliance of independent executive search firms. For more information, visit dsgco.com.
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Deliberately Different
Fifty Years. Two Generations.
Leading in a Changing World.